Design

Brand identity and graphic charter.

Your brand identity starts with your logo, your name, and your graphic charter. Everything must reflect who you are, embody what you do, and represent your brand. It’s your identity that will attract your prospects and target audience—people who will identify with your values and be proud to associate with you, to come to you. Just look at brands like Apple or Nespresso as examples. Sometimes, we also want to communicate the opposite, for instance, when conveying a discount message. A strong brand identity isn’t about just being aesthetically pleasing, it’s about being adapted to what you want to communicate.

Logo, name, and graphic charter are the first pillars of something bigger: the company’s identity. Its strengths and actions at the global level, and that happens through communication! Mindae partners with several specialized companies to help guide you as effectively as possible.

Brand identity and spatial charter.

At Mindae, we work together to find ways to aesthetically differentiate you from the competition, reshaping your identity based on your target audience and values through a global approach. This involves rebranding, but more importantly, adopting a thoughtful and impactful spatial identity. Your spaces, as soon as they are replicated, must follow the same design charter. So that you’re instantly recognizable, just like Starbucks, no matter what region of the world you’re in.

We have three goals when it comes to space: attract, retain, and make people return. To attract, we leverage your brand to bring people in. To retain, we focus on ergonomics and atmosphere. Functional spaces with aesthetics tailored to their purpose: utility before beauty, beauty because it’s functional. And finally, to make people return, we aim to leave a lasting impression. We want your client’s visit to be an unforgettable experience, something they’ll talk about and share. Something they’ll want to relive.

Space design and decoration.

Design and decoration are subjective matters. In a professional setting, the chosen colors must appeal to the majority and be adapted logically and objectively based on the service and target audience. In the personal sphere of your home, YOU are the client to satisfy. No one but you can decide if the living room will be blue or red. But we can help guide your choices. We can tailor the space to increase your comfort, create an aesthetic of relaxation or stimulation, or decorate to impress your friends or welcome your future baby.

Aesthetic design still follows a certain logic, which in turn aligns with your goals. Not just the beauty of things, but what you want to feel and do when you’re at home. A design made for you, customized to make you feel better at home and truly comfortable.

Shopping list and custom furniture.

Custom-made furniture serves multiple functions and offers many benefits. In all cases, it allows you to get furniture tailored to your needs, designed specifically for your home. This is essential when spaces are small and you need to optimize storage. Custom furniture can make a studio feel larger. It’s also useful when you have unused spaces where no off-the-shelf furniture fits, like under the stairs or in the attic. It’s practical when spaces are large, and store-bought furniture looks too small and out of place. Finally, it’s crucial when adapting your home to a disability or adjusting to life’s changes.

We have been designing and crafting custom wood and metal furniture since 2011. We model it in 3D to give you a preview of the final result in your home, and we create detailed plans for carpenters and metalworkers when needed. Additionally, to achieve optimal and harmonious furnishing for your home, we complete the custom pieces with a shopping list.